Conducting Good SEO Research Yields Immediate Results
AuthenticTrainings.com was founded by Sandy Rivers, a seasoned mental health provider and educator. Sandy offers training to mental health professionals and organizations. She also works with other professionals to deliver comprehensive courses in Motivational Interviewing and other trauma responsive topics. There are dedicated to providing high-quality training that empowers professionals in various fields, including healthcare, corrections departments, state agencies, first responders, and social services. With a mission to deliver transformative educational experiences, AuthenticTrainings.com focuses on making Motivational Interviewing accessible and impactful for organizations and individuals alike.
Bringing the Right Clients to The Website and Online Course
When AuthenticTrainings.com approached us, they were facing a significant challenge. Despite having informative and well-structured content, their online visibility was limited. They did not have a solid online course platform for their course. The website struggled to attract substantial traffic, and the leads generated were not as high-value as they desired. They wanted to break into larger markets, specifically targeting state agencies and other significant clients who could benefit from their specialized courses. The company needed a strategic approach to enhance their online presence and attract high-potential leads.
AuthenticTrainings.com hired us to leverage our expertise in SEO, Support to create their online course and digital marketing to address these issues. Their primary goals were to increase website traffic, improve search engine rankings for key phrases like “Motivational Interviewing” and “White Label Motivational Interviewing Courses,” and ultimately generate high-value leads that could lead to substantial sales opportunities.
Bringing it All Together: Website, Online Course, & Marketing
Because we were hired to build their online course, we had a deep understanding of the content, concepts and audience’s needs for this course. We developed their course on Thinkific.com, one of the leading online education providers. Thinkific allowed us to create engaging content and an interactive learning experience, as well as user progress tracking. This gave us the foundation to conduct deep SEO research. We understand the problems that this course would solve for their clients.
Next, We implemented a comprehensive SEO strategy, starting with in-depth research and analysis. Here’s what we did:
Keyword Identification
Using various tools like Google Keyword Planner, Answer the Public, and UberSuggests, we identified high-impact keyword phrases that potential clients were searching for. Our focus was on “Motivational Interviewing” and “White Label Motivational Interviewing Courses,” which had significant search volumes and moderate competition.
Competitor Analysis
We analyzed top-ranking sites for these keywords to understand their content structure, backlink profiles, and overall SEO strategies. This helped us identify successful tactics and areas where AuthenticTrainings.com could outperform the competition.
Content Gap Analysis
We identified gaps in the existing content on AuthenticTrainings.com and opportunities to create high-quality, relevant content. This involved producing in-depth articles, blog posts, and detailed course descriptions rich in targeted keywords.
Content Optimization
We optimized all on-page elements, including meta titles, descriptions, headers, and image alt texts, to include our primary keywords. This ensured search engines could easily recognize the relevance of our content to user queries.
Technical SEO
We enhanced the site’s technical health by improving site speed, mobile responsiveness, and overall user experience. Additionally, we implemented structured data to help search engines better understand our content and improve our chances of appearing in rich results.
The Proof is The Pudding
The results of our SEO strategy were remarkable. Within just four weeks of implementation, AuthenticTrainings.com saw a significant increase in their online visibility and lead generation. In fact, they received two significant inquires for state agencies. Each of these leads would be worth of $100, 000 in sales.
Lead Generation Success
- New York State Agency: One lead came from a government agency in New York State, looking for a comprehensive Motivational Interviewing training program for their staff. The agency found our optimized content through targeted searches, leading them to explore our offerings in detail. The clear calls-to-action and structured, informative content facilitated their decision to reach out.
- Arizona State Agency: Similarly, a state agency in Arizona discovered AuthenticTrainings.com while searching for White Label Motivational Interviewing Courses. Our strategic use of this keyword phrase ensured high visibility in search results. The agency appreciated our tailored approach, evident through detailed course descriptions and client testimonials.
In Conclusion
The transformation of AuthenticTrainings.com highlights the power of strategic SEO. Combining the Online Course Creation, Website Design and SEO Research, our team was able to provide a deep, rich and comprehensive solution to drive sales. By focusing on the right keywords and optimizing both content and technical aspects of the site, we were able to attract high-value leads in a remarkably short period. For businesses looking to enhance their online presence, investing in SEO research and implementation can lead to substantial returns. AuthenticTrainings.com’s journey serves as a practical example of how effective SEO can unlock new opportunities and drive significant business growth.
She is also the owner of Open Roads, a writing coaching and editing agency.
