Attract new customers to your brand with the best free SEO tools: Google Trends, Ubersuggest, and Google’s Autocomplete, and People Also Ask.
You likely have a regular blog if you’ve listened to Josh’s advice at Great Things, LLC. (If you don’t, let’s schedule a call to get you started asap.) This builds your brand while also attracting new leads to your products or services.
In your journey to write great content, you’ve likely asked yourself these questions:
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- What should I write about?
- How do I pick a topic people want to read? (And that leads to sales?)
- Is my topic relevant? How do I know?
- What’s a good title?
I have the best free SEO tools to help answer these questions. You’ll never stare at the blank screen again, suffering from blog idea paralysis.
Before we explore the tools, let’s define SEO. These letters stand for Search Engine Optimization. In other words, this is how we (you and us) make your website and content ready for Google, Bing, and other search engines. It all starts with researching the keywords and phrases people use and the SEO tools to find them.
GOOGLE TRENDS: FREE SEO TOOL #1
The first SEO tool to help write your next blog post is Google Trends. Google Trends provides access to search query data and their popularity across time. It even allows you to compare the trends of five queries.
It presents data relative to popularity across time. You can explore search query trends by hours, days, months, and years. This is especially useful when topics have seasonality.
The vertical axis of the line graph measures the popularity of a search term, with 100-percent representing peak popularity. The horizontal axis shows the timeframe of your research.
See the Google Trend results for four search queries in the image below. This data reveals two things:
- There is a search volume for my topic.
- SEO tools is more popular than seo tips, seo tricks, and seo help. Using SEO Tools in the title is a promising idea.
Google Trends helps us know if topics are popular enough to write about. It also lets us flesh out the nuances to pick the best keywords to attract new leads to our websites.
UBERSUGGEST: FREE SEO TOOL #2
After exploring Google Trends, use Ubersuggest to gauge your keywords’ monthly search volume and difficulty to rank. Ubersuggest is free, up to three daily searches. This is likely enough for your needs.
In the image below, I’ve used the keyword seo tools. Good news: this keyword phrase has a monthly search volume of 6,600 queries. Bad news: the SEO difficulty is 71/100! While it is not impossible to rank, it will be challenging for a small business with a small footprint on the Internet.
At this point, I’m at a crossroads. Do I decide to stick with my keyword phrase, or do I explore one of the others?
That depends on the goal.
For this post, my goal is to help you—the clients of Great Things, LLC—write the best blog posts you can. The phrase SEO tools is likely to resonate with you and provide the greatest clarity. Being found in a search engine isn’t the priority.
In addition to providing monthly search volume, Ubersuggest gives related keyword suggestions. Below, notice that seo best tools has a search volume of 1600 monthly visits and a search difficulty of 26/100. Guess how best landed in the title of this blog post?
GOOGLE AUTOCOMPLETE & PEOPLE ALSO ASK: BEST SEO TOOL #3
The next best SEO tool is Google’s Autocomplete and People Also Ask section. These tools let you explore the keyword phrases and questions people often use in Google.
In this image, you can see Google’s autocomplete results as I type best seo tools. The original title for this article was “Easy SEO Tools for Writing Your Next Blog Post,” but once I saw this autocomplete, I started to consider the title “Best, Free SEO Tools for Beginners.”
Next, find the People Also Ask section by scrolling midway through the results. Here, you’ll see the most frequently asked questions related to your keywords.
Notice below the words best and free again. This confirms that these words need to find a way into my title. Why? Because these are the words people use in Google.
Deciding on a topic and title using these free SEO Tools is like putting together a jigsaw puzzle. Each of these tools—Google Trends, Ubersuggest, & Google Autocomplete & People Also Ask—lets you see the shapes and how they might fit together to become a topic, title, and post. When you finish setting out the details, everything will come together in one big, clear picture.
Two parting pieces of advice for these best free SEO tools for your blog.
- Stay focused on your intention for your blog and each specific post. That will help you make the best decisions for keywords, titles, and content. There are no right decisions or wrong decisions. Only the decisions that align with your intentions. If a post doesn’t gain traffic, you can revise it to target a new keyword.
- Give yourself 45-60 minutes to explore the data. Then, make a decision. Begin to write. Like anything you’re doing for the first time, give yourself some grace and plan for a learning curve. And resist the urge to get mired in the data.
With these free SEO tools, your blog posts will soon be converting organic traffic into satisfied customers.
She is also the owner of Open Roads, a writing coaching and editing agency.
