The testimonial template is the #1 tool to build value, trust, and authority for your brand. They are one of the most effective ways to grow your business.
Because you already know testimonials are essential, you’ve likely sent an email to a customer or client that went like this,
“Hey Sally. I’m wondering if you can give me a testimonial for your experience with me?”
And more than likely, you received a testimonial in response that was kind and glowing but provided little help in getting new customers to convert—or feedback to improve your business.
It likely made your ego feel good, but it had little use to cold traffic and new customers wanting to know exactly why your offer or services are the best choice for them. And it did nothing to help your business improve.
That’s where this primer will help. You’ll quickly learn
· how to use a testimonial template that pumps people up and
· which prompts guarantee valuable feedback every time.
The best part? It contains the exact emails and questions to use, so asking for feedback is easy every time.
If you want this done without the hassle of doing it yourself or getting overwhelmed by the technology, Great Things, LLC can quickly embed this testimonial template on your website so you can start collecting valuable customer feedback quickly.
HOW TO ASK FOR TESTIMONIALS
When you ask for a testimonial, use this opportunity to make your clients feel excited about giving you feedback. Make them feel good about taking the time to help you help others get the same impressive results they did from your offer or service.
Let them know that their testimonials will help your business grow, get better, and help more people just like them.
You also want to let them know that providing a testimonial will not take more than 3-5 minutes. People love to know how long a task will take ahead of time, and requesting such little time often results in timely responses.
SAMPLE EMAIL REQUEST FOR A TESTIMONIAL (This email is also included in the Feedback Communication Emails section.)
Subject: It’s been a pleasure working with you! [feedback form inside]
Body:
Hey CLIENT NAME,
Now that we’ve [STATE WHAT YOU DID TOGETHER], I’d love your feedback. Would you complete a testimonial and give me some feedback?
Your input will help me improve my processes and client experiences. It will also help me increase my impact and help more people like you.
Only the first two questions are required. And they should only take 3-5 minutes of your time.
[Click here to complete the testimonial.]
Thank you again. Your time and input are valuable to me.
Your Closing,
Your Name
QUESTIONS TO ASK TO GET GREAT TESTIMONIALS
Your customer or client is pumped to give feedback and knows it will take just a few minutes. Now, it’s time to deliver the testimonial template to complete.
You’ll want to do this in a way that is as easy as possible for your clients—an easy-to-use online template. You might also already subscribe to a form or survey service. If so, use it. If you’re looking for a free option, Google Forms is a good one.
At Great Things, LLC, we embed a form directly into your WordPress site, so customers stay on your website.
[Click here to view our testimonial template in action.]
The Testimonial Questions You Need to Ask
· Name*
· Email*
· Title (CEO, Founder, etc.) *
· Photo to use beside your testimonial (This is not required. But if we use your words, we’ll use one from your website or social channels.)
Testimonial Questions
· How were you feeling about your [RELEVANT BUSINESS ASPECT] before you found [YOUR COMPANY]? *
· How do you feel now?” *
· What did you love most?
· How will it impact you?
· Was there anything that went above and beyond or exceeded your expectations?
· How has the cost been worth the results? Has it saved you time and time?
· Would you recommend [SERVICE/OFFER] to others? What would you tell your [FRIENDS/COLLEAGUES]?
· Feel free to use this space to say anything more that didn’t fit in one of the previous questions.
Experience Feedback
· Was there anything that felt confusing/overwhelming? Did you ever feel lost about what was happening next?
· Is there anything you would suggest I change so that future clients have a better experience?
EMAILS SCRIPTS TO ASK FOR TESTIMONIALS
Email to Ask for a Request (You already read this one above. It’s here to remind you where to start.)
When to Send: As soon as your work with them is complete or they finish a course. You can also send this to Membership groups once a year to gather feedback.
Subject: It’s been a pleasure working with you! [feedback form inside]
Body:
Hey CLIENT NAME,
Now that we’ve [STATE WHAT YOU DID TOGETHER], I’d love your feedback. Would you complete a testimonial and give me some feedback?
Your input will help me improve my processes and client experiences. It will also help me increase my impact and help more people just like you.
Only the first two questions are required. And they should only take 3-5 minutes of your time.
[Click here to complete the testimonial.]
Thank you again. Your time and input are valuable to me.
Your Closing,
Your Name
Testimonial Request Reminder 1
When to Send: After one week, if the testimonial form isn’t completed
Subject: Do you have 5 minutes to give me feedback? [form inside]
Body:
Hello [CLIENT NAME],
This is a friendly reminder that I sent a testimonial form last week. I’d really appreciate it if you could fill that out and provide me with feedback on your experience.
I’ve made the process as easy as possible. You don’t have to make up anything out of thin air! All you must do is answer a few prompts, and I’ll put it all together into one complete testimonial.
[Click here to get started.]
Thank you for your time. I really do appreciate it!
Your Closing,
Your Name
Testimonial Request Reminder 2
When to Send: After two weeks, if the testimonial form isn’t completed
Subject: Your feedback is important to me! [form inside]
Body:
Hi [CLIENT NAME],
I’m emailing you one final time to ask for a testimonial and your honest feedback.
The form to fill out is available here, in case you need it:
[Click here to get started.]
Thank you so much! Your input goes a long way in helping me grow my business.
Your Closing,
Your Name
Testimonial Request Thank You
When to Send: As soon as the testimonial is completed
Subject: Thank you! ?
Body:
Hi [CLIENT NAME],
Thank you for filling out the testimonial and feedback form!
I appreciate you taking time out of your day to provide your input.
I look forward to connecting and working together again soon.
Your Closing,
Your Name
WHY TESTIMONIALS ARE ESSENTIAL
Collecting testimonials is a quick, low-cost investment in business growth. The truth is that they build value, trust, and authority in a way even the best copywriting cannot.
They give new customers evidence of the results you promise. Without them, the copywriting on your webpage offers weak promises that potential customers cannot see.
To get the best return on your investment in copywriting, always pair your content with great testimonials.
Use the testimonial template above to leverage client feedback and excite current customers about helping others get the same great results they enjoy.
Interested in automating your testimonials without the hassle of doing it yourself or learning the technology to make it happen?
At Great Things LLC, we have a testimonial template built and ready to embed on your WordPress website.
Let’s start collecting the great testimonials that will grow your business.
Are you ready to get your testimonials flowing?
Contact us to get the testimonial form added to your website, and any help with automated emails from Constant Contact or other newsletter service!
She is also the owner of Open Roads, a writing coaching and editing agency.
