THE COMPANY & THE CHALLENGE
Authentic Trainings is disrupting substance use disorder treatment and care with innovative workforce development for healthcare, human services, mental health, criminal justice, and beyond.
They designed their website and wrote the sales copy themselves using SquareSpace. It helped them establish a place to direct face-to-face clients and referrals, but they were getting zero organic leads.
Authentic Trainings hired Great Things LLC to improve its digital footprint and visibility in organic search results. They needed deeply needed our expert design and copywriting services.
STRATEGIC SUPPORT SOLUTIONS
- Website Design for User Intent: Based on interviews with Sandy Rivers, the founder of Authentic Trainings, it was clear she wanted to grow her business-to-business channels, specifically private-labeled solutions. Because of this, we designed a website that included a page designated for workforce continuing education with a section for private-labeled training.
- SEO & Customer Driven Copywriting:
- Our lead copywriter provided customer-driven copywriting with a focus on SEO keyword placement to match user intention with workforce development. SEO keyword research didn’t reveal a preference for “white-labeled” over “private labeled,” so she selected “white-labeled” since this is the term the client used in copywriting interviews.
THE RESULTS
- Search Engine Results
- Within three weeks of taking the website live, the workforce development page brought in three leads worth over $750k in one-time sales and over $2.5M+ in lifetime sales.
- The workforce development page ranked sixth for “private-labeled motivational interviewing training.”
- Re-Optimization to Improve Performance
- From onboarding surveys, we learned users queried the phrase, “private-labeled motivational interviewing training” or “motivational interviewing private labeled training.” When we searched these keywords, we discovered that Authentic Trainings ranked sixth for both. With this data, our SEO-certified copywriter revised several sections of content to target “private-labeled motivational interviewing training” as a secondary keyword phrase. Within three weeks, Authentic Training ranked #1 for this targeted keyword phase. That is the benefit of SEO Research!
Founder at Great Things LLC
My mission is to help people discover the best versions of themselves, improve their business or career, and build a community of passionate, self-aware, & my conscientious individuals that make a difference in their communities and the world.
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