The Company: Grossman Yanak & Ford LLP
Grossman Yanak & Ford LLP (GYF) is a prominent accounting firm based in Pittsburgh. Known for their extensive services and expert knowledge, GYF required a robust digital platform to support their large client base and deliver a wealth of detailed, regulatory information.
The Challenge
GYF faced significant challenges with their previous website, which was built using Joomla. The site required IT department intervention for any updates, making it cumbersome for the marketing team to maintain. This led to an outdated online presence. Additionally, GYF needed a streamlined way to post and share documents tailored to their clients’ specific accounting needs. We comprehensive website redesign was long overdue.
Strategic Solutions: Website Redesign
We collaborated closely with GYF’s in-house marketing team to deliver an elegant, user-friendly website:
- New Hosting and Platform: We migrated the site to new hosting and rebuilt it using WordPress with Elementor Pro, ensuring ease of use and flexibility.
- Content Migration and User Experience: We transferred all existing information while enhancing the user experience. This involved mapping out customer journeys and addressing unique client needs across various service categories.
- Document Management: We implemented workflow changes and custom back-end features to ensure documents were delivered accurately to the right clients. This allowed GYF to manage and share regulatory information efficiently.
- ReDesign and Layout: The site was designed with dozens of Elementor sections and templates, providing a seamless and elegant navigation experience.
The Results
The revamped GYF.com is a comprehensive and content-rich site that the marketing department can now maintain independently:
- Self-Sufficient Management: The marketing team can update the site without IT support, ensuring timely and accurate information delivery.
- Efficient Event Management: The team can set up both online and in-person events, supported by the necessary documentation, in a fraction of the time previously required.
- Enhanced User Experience: Clients enjoy a more intuitive and informative browsing experience, tailored to their specific accounting needs.
In summary, our redesign of GYF.com transformed it into a powerful, user-friendly platform that supports Grossman Yanak & Ford LLP’s commitment to providing detailed, regulatory-compliant information and exceptional client service.
Website Redesign in 2020
