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SEO Research before Building a website

Do the SEO research first!

Before we get into the nitty-gritty of SEO, let’s discuss what it is. SEO stands for search engine optimization. Search engine optimization is a way of making a website more visible in search engines when people look for certain keywords related to your business. If you own a bakery and are looking to improve your ranking on Google for “best bakery near me,” then you want to optimize your website so that it shows up at the top of Google’s results page when someone searches for “best bakeries.”

Keyword Research

Keyword research is an important part of SEO. It helps you to understand your target audience and find out what people are searching for in your industry, so that you can create content that better meets their needs.

Keyword research also helps you to identify the most popular keywords related to your business or website, which gives you an idea of the level of competition for each keyword. By understanding the intent behind a user’s search query, as well as how many other websites are competing for each keyword, keywords can be prioritized based on their relevance and value.

Define Your Target Audience

Before you even begin to think about keywords, content, and writing a website, you need to take some time to get to know the people who are going to visit your site.

Who is your audience? What are their demographics? What are their interests? What are their pain points? What are their questions? What are their goals? And what resources do they have available for solving those challenges that keep them up at night (and what information do they already have)?

These questions will help shape how you build out your content and SEO strategy. By identifying these things first, it will make it easier for someone else – like a search engine – to understand who you’re targeting with the content on your site.

This is also where keyword research comes into play because keywords help define those target audiences by offering context around what people might search for when looking for solutions related to certain topics or problems within an industry niche.

If you want your website to rank, you need to do research and create a plan.

If you want your website to rank, then it is important that you do SEO research before building a website. That way, you can create a plan and use keywords in all the right places.

Using keywords in a wire frame diagram is one of the most important things to do when creating a website. The wire frames are used by web designers to help give them an idea of how your site should look and how it will function. Using keywords here makes sure that people searching for something specific can find what they need on your site easily. Another way of using keywords in content strategy includes having them come up frequently throughout various pages on your website so that users can quickly see where their click will lead them if they click on an ad banner or other link within these pages with those words included within their titles or text areas etcetera…

Choose Your Strategy

Once you have a basic idea of what your website will do and the structure that it will take, the next step is to choose a strategy. You need to decide how you want to tackle SEO for your website. Do you want to hire someone who will work on-site? Do you want to use an outsourced service? What kind of budget are we talking about?

After deciding on these questions, consider the following when choosing your strategy:

  • Who would be responsible for maintaining the site after launch (and how much time they’ll have)?
  • How much technical knowledge do they already possess/need — and can they learn quickly enough if necessary?
  • Is there another person available who could handle these tasks in addition to their other responsibilities?

If there aren’t any additional people around then hiring someone may not be feasible because it takes time and money away from other parts of the business which means less revenue coming in overall.

Identify Your Keywords

The first step in the process is to identify your keywords. It is important to choose keywords that are relevant to your content, but you also need to be sure that they are not being used by other companies or websites. Using the wrong keyword can actually work against you and hurt your rankings.

Before you start researching keywords, make a list of words or phrases describing what you do as a business. This can be anything from “home remodeling” or “landscape design” all the way down to specific services like “pool cleaning.” Make sure these definitions reflect how customers will search for those services online—this means including different variations on spelling and phrasing such as “pool cleaning service” vs “pool cleaning.”

Create a Wire Frame Diagram

A wire frame diagram is a rough outline of your website’s pages. It shows the placement of text and images, but it doesn’t include any design elements such as colors, fonts or logos.

A wireframe can be used to show clients or stakeholders what your website will look like before it goes live on the web. This way, you can get valuable feedback from them even before you start working on the website design itself. Wireframes are also useful for designers who want to create mockups for websites because they don’t need to worry about designing pretty graphics and colors yet — instead, they just have to focus on creating vector shapes that represent how things will look when they’re put together later on in Photoshop/Illustrator/similar program(s).

Wireframes usually consist of boxes with labels describing what each section contains (which may not actually be displayed onscreen), along with arrows pointing between sections indicating links between pages (or screens). For example: “About Us” would be labeled box one; arrow would point from box one into box two which would say “Our History.”

Evaluate Your Site

When building a website, you should evaluate your site and make sure it is optimized for SEO. There are many things to look at when evaluating your site including:

  • Are you using the right CMS? (WordPress, Joomla, Drupal)
  • Are you using the right theme? (themes that are search engine friendly)
  • Are you using the right plugins? (plugins that are search engine friendly)
  • Are you using the right keywords in content, images and links?

Conclusion

You should now have a better idea of how to go about doing your research before building a website. The key here is to take the time and do it right. You don’t want your site to rank and not be able to show up in search results because you didn’t do enough research or didn’t choose the right keywords!     Great Things LLC is staffed and ready to support the design and launch of your website.   Contact us to see what services are available to support you.

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Josh Meeder camera and table, Great Things LLC, Photo: Michael Cannon Photography

Josh Meeder

Renaissance Man, traveler, Gemini, Photographer, artist, ENTJ, entrepreneur, Visual Storyteller, handyman, kitchen wizard, unstoppable goofball.

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