Understanding the Transition from Universal Analytics to GA4: An Essential Move for Your Business
Google’s Universal Analytics Will stop functioning on July 1, 2023 The world of digital analytics has seen a significant shift, as Google, a leading player in the digital sphere, has announced that it will retire Universal Analytics by July 1, 2023. The successor is Google Analytics 4 (GA4), which promises to redefine the way businesses […]
SEO Research before Building a website
Do the SEO research first! Before we get into the nitty-gritty of SEO, let’s discuss what it is. SEO stands for search engine optimization. It is the holy grail of online marketing. Search engine optimization is a way of making a website more visible in search engines when people look for certain keywords related to […]
