Online Learning and Courses

Creating An Online Course: Everything You Need To Know

So You Want to Build an Online Course?

Building an online course is a great way to share your knowledge with others. While the process of building a course can be intimidating, it doesn’t have to be. By following this guide, you’ll be able to build an online course for beginners and get started sharing your knowledge with others!


You can teach a course about anything you’re interested in. You can also teach a course on something you’re passionate about. And if you want to go the extra mile, you can even teach a course on something that makes you an expert.

For example, let’s say that you are passionate about cryptocurrency and blockchain technology but don’t know how to code or build apps. In this case, maybe you could create an online course teaching people how to use Bitcoin wallets safely as well as what cryptocurrency is all about.

Or perhaps there are several different things that come together to form your expertise: for example, if there’s one thing that makes sense for me at this point in my career (i’m a writer), then it would be writing related topics—and I’ve done for my clients!  There are numerous platforms you can choose from:  Thinkific, Kajabi, YouTube, Vimeo, and many more.  We can help you with the selection of the most appropriate platform.

Setting it up

  • What to include
  • How to structure your course
  • Conduct SEO Research for trending topics and keyworks
  • Create a course outline
  • Create a course calendar
  • Create a course syllabus
  • Create a course schedule


After you’ve built your course, it’s time to start marketing it. This can be difficult, especially if you’re new to marketing and sales. Here are some ideas for how to promote your new online course:

  • Use social media, email and other channels in the same way that you would if you were selling a product or service. You might even consider launching the first few courses from within your own site.
  • Create an automated sales funnel so that people are shown different offers depending on where they are in their purchase cycle (e.g., higher prices at the beginning of the funnel than at the end).
  • Make sure your marketing is aligned with what’s inside of your course so that people know why they should buy it!
  • Test different offers based on different audiences and goals – this will help determine what kind of offer works best for each person who comes through.

Building an online course is an amazing way to provide value on a recurring basis.

Building an online course is an amazing way to provide value on a recurring basis. It can be a great way for you to build a community around your brand and become the go-to person in your field.

As long as you keep adding new material to the course, it will continue to have value for years to come. For example, if you teach baking classes, then each new batch of cupcakes will give birth to new lessons for your students. If you teach about building websites, then every client project that gets built will give birth to new lessons for your students.


Building an online course is a great way to ensure that you are providing value on a regular basis. When you know what type of course you want to create and how it will be structured, it’s time to start planning how you’re going to market your product. As we’ve mentioned before, there are plenty of options available when it comes time for launching!

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